Adslife: the club
Posted: May 10, 2011 Filed under: Adslife game | Tags: adslife, browser game, don draper, HTML5, html5 games, mad men, madmen Leave a comment
When you’ve had enough of copy-writing and composing ads, the club is the place where to go. The club in Adslife is a place where one can relax, find friends, meet enemies, and even work. Read the rest of this entry »
A tribe-friendly ecosystem for Indie games
Posted: March 7, 2011 Filed under: marketing | Tags: browser games, html5 games, marketing tribes 1 Comment
When I started thinking about creating an Indie game, I also wanted to experiment using marketing techniques employed in our previous projects in a different environment.
What I mean by “marketing techniques” is a new approach to marketing as can be found mainly in Seth Godin’s writings, based on having a strong message from the start, a notion of quality, transparency, and consisting in an intense dialogue with a specialized audience. It was comforting to find that there are people with experience in the game field that are pointing to evolving game marketing in the same direction: two examples follow. Read the rest of this entry »
Gamamoto 